With all Beyond Wine & Cheese Marketing ideas, we do a little experiment to make sure it’s successful, effective and worth your consideration in our library. So it is only natural that we created an HTML help-wanted ad to post on Craigslist when searching for a bookkeeper to join our team. Take a look at [...]
Remember that Generation Y renter you’re trying to attract to your apartment community? You know, the ones that are suppose to pull the multifamily industry out of a down market. We’re getting to know them. Beyond Wine & Cheese Marketing has surrounded itself with young folks through our marketing internship program. If we’re being honest, [...]
Chestnut Hill Village Apartments, an AIMCO multifamily community just outside of Philadelphia, found a smart way to get residents working together on a project to make a charity donation. Events Coordinator Christine Gaddie told us about one of her successes with the food drive she called FILL A CART FOR A NEIGHBOR IN NEED. For [...]
We are collectors of words. Remember when you were in elementary school and you made a collage out of magazine clippings? Most likely you were given a pair of scissors and a glue stick with instructions to find interesting pictures, words or phrases that describe you. This simple process still works in today’s marketing projects. [...]
With an abundance of information at our fingertips, most people are selective of the news sources that win their time and attention. So we asked the question, “Are apartment newsletters making it to the top of the list?”. The short answer: Readership depends on the newsworthiness of the content. We propose that most residents get [...]
We’ve made a lot of new friends this month. And, it was worth every invitation so we could study 700+ apartment community Facebook pages from all across the country! There’s ample evidence that you can advertise your apartment community on Facebook, however it must be a very personal look at social aspects, lifestyle and neighborhood. [...]
This is a “Best Of…” the Beyond Wine & Cheese Marketing “Mid-Week Marketing Minute”.
