With all Beyond Wine & Cheese Marketing ideas, we do a little experiment to make sure it’s successful, effective and worth your consideration in our library. So it is only natural that we created an HTML help-wanted ad to post on Craigslist when searching for a bookkeeper to join our team. Take a look at our test ad:
We’ve seen the possibilities when apartment managers post HTML ads for vacant units but we wondered about the job search category on Craigslist and how you might find a new leasing agent, maintenance director or landscaping crew. A quick cruise through job listings shows a lack of creativity and confirms our suspicions. Most folks haven’t considered using marketing themes to attract a new employee. Shouldn’t you put your best foot forward to snag the cream of the crop? Sure, but most ads today focus on what the candidate has to bring to the table and don’t do much to sell the job.
Beyond Wine & Cheese Marketing offers flexible scheduling, free parking, unlimited espresso drinks and a jeans-friendly atmosphere. That became our hook at the top of our ad. Who knew bookkeepers are a bunch that would respond to coffee and casual? More than 125 responses in three days says something good about our ad for a little part-time position.
Now it’s your turn to give it a shot and use your HTML ads with a focus on courting your next employee. Most Beyond Wine & Cheese members have crazy, fun amenities that most traditional workplaces can’t offer. Who wouldn’t want to work in a place with swimming pools, basketball courts, fireplaces and media rooms? Sell yourself and see who wants to work for you.
By the way, we found a great bookkeeper with years of property management experience. We’ll introduce you soon.
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