Remember that Generation Y renter you’re trying to attract to your apartment community? You know, the ones that are suppose to pull the multifamily industry out of a down market.  We’re getting to know them.

Beyond Wine & Cheese Marketing has surrounded itself with young folks through our marketing internship program. If we’re being honest, this really is a fortunate byproduct of Jay’s (our CEO) passion for mentoring college students. But this program has given us a window into the world of Gen Y. And since there’s a lot of speculation in the apartment industry about this demographic and what we need to do to turn them into good renters, we’ve begun to look at our business protégés in a different light.

Let’s first get this clear: These people are sharp.  Be ready for residents who have initiative and think fast on their feet.  They have experience traveling abroad, winning national competitions and organizing charity events. If all you know about this age group is video games and texting, you might be in trouble. Let’s just say it’s time to get on your toes and make sure your leasing staff measures up to the challenge of this resourceful group.