We are collectors of words.
Remember when you were in elementary school and you made a collage out of magazine clippings? Most likely you were given a pair of scissors and a glue stick with instructions to find interesting pictures, words or phrases that describe you. This simple process still works in today’s marketing projects.
Yesterday we collected three words: Vibe, Zone and Attitude. Chances are you’ll see one of these words show up soon in a catchy new slogan on a campaign in your Beyond Wine & Cheese Marketing library.
We’ll keep collecting words (Chill, Simplified and Prime) to get you started with snazzy headlines and subheads on your advertising campaigns. But we need you to do your part by grabbing a notepad and pencil while surrounding yourself with interesting books, magazines, blogs, articles and conversations. Your interactive text fields will begin to sing when you collect descriptive words that speak to your demographic.
Ignore the temptation to write fa-la-la romance text you’ve seen before in the apartment industry. Collect only smart, savvy words that are worthy of your collage.
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