You may think of Beyond Wine & Cheese Marketing as a website that hosts a virtual library of apartment campaigns, but technically we are a Software-as-a-Service (SaaS) company. You should know a few things about this technology and why it’s essential for managing your multifamily community in today’s environment:
- A fully managed SaaS platform requires no new hardware or software on your part.
- It supports anytime, anywhere access through the web.
- You no longer need to spend thousands of dollars and too many hours on internal IT management.
- The host maintains a large-scale, secure infrastructure.
- Product updates are automatic.
As a small business, Beyond Wine & Cheese Marketing operates many of our own processes through other SaaS companies:
emma.com: the service BWAC uses to manage email marketing campaigns and send customers the Mid-Week Marketing Minute every Wednesday
salesforce.com: the customer relationship management website our team relies on to track leads, prospects and sales data
rapidfax: email fax service without a clunky machine. Our fax number: (866.531.0720)
zuora: automated recurring billing for subscription payments and the source for the BWAC Marketing cheerful invoices
Marketing through a web-based platform allows multifamily companies to manage multiple sites from one marketing source while reacting to market conditions on any given day. The Beyond Wine & Cheese Marketing SaaS business model lets us quickly offer new technology (such as HTML output for Craigslist postings) and stream new weekly additions to the campaign library. We think business is moving too fast to wait for anything less than instant.
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